Privacy Policy

(Archie.com Incorporated) (“Archie.com,” “we,” or “us”) respects your privacy and is committed to protecting it through our compliance with this Privacy Policy. This policy describes the types of information we may collect from you, how we use it, how we share it, and the choices you have about it.

By using our website, products, or services (collectively, the “Services”), you agree to the terms of this Privacy Policy and our Terms of Service.

1. Information We Collect

We collect the following categories of information:

  1. Customer Data (Owned by You)
    Content, files, prompts, generated outputs, configurations, and other materials you upload, input, or generate while using the Services.
  2. Usage Data (Owned by Archie.com)
    Telemetry, logs, performance metrics, device/browser metadata, and other technical data generated through your use of the Services.
  3. Personally Identifiable Information (PII)
    Names, email addresses, IP addresses, account identifiers, and other information that can reasonably identify you.

2. How We Use Your Information

We use your information to:

  • Provide, operate, and improve the Services
  • Personalize your experience and develop new features
  • Provide customer support and respond to inquiries
  • Monitor performance, detect fraud, and maintain security
  • Comply with legal obligations

We may use Customer Data (excluding PII) to train and improve our AI models unless you are an (Enterprise Plan) customer or have opted out as described in your plan.

3. Data Sharing

We do not sell your personal information. We may share your information:

  • With service providers who process data on our behalf under confidentiality agreements
  • When required by law, legal process, or government request
  • To protect the rights, property, or safety of Archie.com, our customers, or others
  • In connection with a merger, acquisition, or sale of assets

4. Data Retention and Deletion

  • Customer Data and PII are retained only as long as necessary to fulfill the purposes described above or as required by law.
  • Deleted project data is removed from active systems within 30 days and from backups within 90 days.
  • Usage Data and de-identified analytics may be retained indefinitely.
  • Enterprise Plan customers may request deletion of Customer Data, including removal from training datasets, subject to technical feasibility.

5. Security

We use industry-standard security measures to protect your information, including encryption, access controls, and regular audits.

6. International Transfers

We may process and store your information in countries outside your place of residence. When we transfer your personal information internationally, we take steps to ensure it is protected in accordance with applicable law.

7. GDPR Compliance

If your use of our Services requires us to process personal data subject to the General Data Protection Regulation (GDPR), and you are an Enterprise Plan customer, we will enter into a Data Processing Agreement (DPA) with you upon request.

8. Your Rights

Depending on your location, you may have the right to:

  • Access, correct, or delete your personal information
  • Object to or restrict processing of your personal information
  • Request data portability
  • Withdraw consent at any time

To exercise these rights, contact us at privacy@archie.com.

9. Changes to this Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the revised policy on our website or by other appropriate means.

10. Contact Us

If you have any questions about this Privacy Policy or our practices, you can contact us at: privacy@archie.com.