Clear space
Keep clear space around the mark equal to the height of the “A” counter on all sides. Never crowd the logo with text or other marks.
Logos
Four marks make up the Archie identity. Use the primary red wordmark wherever possible. SVG is preferred for digital; PNG is provided at high resolution for documents and slides.
Stacked lockup
A mark over the wordmarkUsage
Minimum size
The wordmark stays legible down to 90px wide on screen and 20mm in print. Below that, use the standalone A logomark.
Don’t
Don’t recolor, stretch, rotate, outline, or add effects to the marks. Don’t rebuild the wordmark in another typeface.
Color
Archie Red is the single brand accent. Everything else is a near-monochrome neutral scale. Click a swatch to copy its hex.
Typography
Geist
Regular 400 Medium 500 SemiBold 600 Bold 700
Display From idea to production-ready app
Heading From idea to production-ready app
Body From idea to production-ready app
Caption From idea to production-ready app
Boilerplate
Approved descriptions of the company. Use the short version in listings and the long version at the end of an article.
One line
The platform to architect, build, and run production-grade applications, engineered from first principles for the AI era.
Full paragraph
Archie is the platform to architect, build, and run production-grade applications, engineered from first principles for the AI era. Archie works definition-first: before any code is written, it produces a structured plan of the application — modules, user types, data model, services, integrations, and architecture — along with a working visual prototype. Clarity before code means teams agree on what they’re building while it’s still cheap to change. Frontend, backend, API, and hosting ship as one product, with Archie Core, a GraphQL-first backend platform, powering it all.
- Legal name
- Archie.com, Inc.
- Founded
- 2025
- Tagline
- Clarity before code.
Leadership
Headshots approved for editorial use with the accompanying bios.
Albert Santalo
Founder and Chief Executive Officer
Albert Santalo is the founder and CEO of Archie, an AI-native platform that takes software from idea to production in one place. He previously founded CareCloud (NASDAQ: CCLD), which reached #127 on the Inc. 500, and Avisena, and was a director in the IT transformation practice at Answerthink, now The Hackett Group. He has raised more than $100 million across his ventures.
Jorge Osorio
Chief Technology Officer
Jorge Osorio is the CTO of Archie, where he leads engineering and owns the generation pipeline that turns a defined idea into production-ready software. He has spent more than twenty years in software, previously serving as COO at Tech and Solve and leading software development and architecture at Ilumno. He is based in Medellín, Colombia, where he built and runs Archie’s engineering team.
Media contact
For interviews, product briefings, or asset requests not covered here.
Matteo Constantine
Growth